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Sports & Sports Marketing 


A Fresh Wave

Richard Lofthouse discovers why sailing has suddenly emerged as one of the hottest sports for marketing
 

A Whole New Ball Game

The corporate winners and losers in the quest for footballing glory
 

Cycling Kit

The kit for serious cyclists to be seen in and on this month
 

Fairest Of Fairways

Sports writer and golf expert Richard Gillis birdies (and bogeys) his way around the oldest and best course in Turkey – the National Golf Club in Antalya
 

Golf Review: Brocket Hall

Sports writer and golf expert Richard Gillis dons his smartest pair of plus fours for a round at stately home Brocket Hall
 

Hills Are Alive

Like the Swedes themselves, the new Hills Golf Club outside Gothenburg is serious and strange at first, but bags of fun underneath, says Richard Gillis
 

Hoop Dreams

NBA has big plans for global expansion, but are the conditions right for basketball’s world push? Richard Gillis reports
 

Offshore Racer

Ellen MacArthur speaks to Richard Lofthouse about a life of entrepreneurship on and off the water
 

On A Winning Streak

Sir Keith Mills is on a mission to lead TeamOrigin to a UK victory in the America's Cup – but is he doing it for business or pleasure?
 

On The Offensive

Sports are now turning their attention to global marketing strategies in a bid for the big bucks, says Richard Gillis
 

Pedal Power

Networking on two wheels is the hottest craze in 2007. CNBC European Business investigates...
 

Summer Sports

The kit to be seen with during this most sporting of summers
 

 

Re-Visitng Startups: Rapha

The first of a series, we re-visit start-ups featured in earlier editions of CNBC European Business to see how they are tackling the downturn in 2008

In The Spirit

Celebrate summer with a fine blended Scottish whisky, an award-winning rum, and a budget-breaking single malt.

Worlds Apart

With development continuing apace, Qatar appears immune to the global credit crunch. Richard Lofthouse finds out why

Tapping A Market: The Rush To Invest In Water

The world is waking up to water shortages and private sector solutions, Richard Lofthouse and Barry Mansfield report. Additional research by Flemmich Webb and Robert Pomfret

The New Screen Test

Despite a bumper summer spearheaded by a record-breaking Batman installment, the film industry might not be as recession-proof as once thought. Colin Brown reports